In , one of the most remembered moments in the history of marketing took place. As expected, its hilarious name made the Mazda Laputa a spectacular failure in Spain and Latin America. In spite of how hilarious this story may seem, the automobile sector is prone to putting their foot in it.
Cheeky Volkswagen. Its is also easy to find names which do not sound well outside the world of cars, such is the case of a cold meat company called Morte in Sp. History is full of examples of names that have helped companies succeed. A few years ago he was hired to name a recently opened place where nobody was going. The park was awesome but, who would take his small child to a place called Biological Park?
There is no doubt the problem was in the name, and that is how Faunia was born, still open many years later. Beyond our frontiers, there are also excellent names, such as Aspirina, Kodak, Nike which substituted the former name Blue Ribbon Sports , and others which have ended up identifying the type of product they represent. Good examples of this are the Meyba swimming trunks, the Bimbo bread or Tiritas band-aids , which is not a generic name, but the name that the Hartman Lab gave to some little bands, used for over 60 years and addressed to cure small wounds.
They did not even have a budget for that. And they definitely have. Not so long ago it was possible to succeed by using a name as simple as Pastas Gallo or Argentaria, but nowadays you need expressions such as Bocadelia sandwich filling by La Piara or Densia yoghourt with calcium by Danone in order to reach the consumer. In fact, the boom of the naming sector has been so big that, focusing just in Spain, we find that nowadays there are over two million registered trademarks whereas only , words in the dictionary of the Royal Spanish Academy.
In view of the situation, the task of naming companies has become a real feat. But in order to reach that point, months of search in the registers of different countries are required to know if the words have already been registered.
