A breast cancer campaign asking women to post topless photos online has been slammed as an offensive and gratuitous way for a website to gain traffic. It says breasts "matter to everyone" and breast health is important, yet despite all of this breasts are still taboo.
It's time to get your tits out for the girls," the website says. An online backlash to the campaign began almost immediately, with Twitter users saying the campaign sexualised cancer and was nothing but an attention-seeking marketing ploy.
This is bollocks on every level," wrote Bonnie Hartfield. The only breasts that matter in this case are the ones that are lost, along with lives.
Feminist writer BoganetteNZ dedicated a blog to the topic, saying it was offensive to use a slogan like "get your tits out for the girls" in the context of breast cancer. You don't see 'show us your ovaries' for ovarian cancer or 'show us your naked bodies' for skin cancer.
Or donate it at the end of their campaign instead of making it an incentive for women to put photos of their breasts on a website to increase traffic? There was a desire to have readers feel really good about their breasts and we wanted to align it with a breast cancer cause to get greater awareness and funding," Twyford said.
