Despite no promotion ahead of its launch, Skam broke viewership records. Its premiere episode is among the most-watched episodes in NRK's history, and by the middle of season two, it was responsible for half of NRK's traffic.
With season three, it broke all streaming records in Norway, along with viewership records in neighboring countries Denmark, Finland and Sweden, and attracted an active international fanbase on social media, where fans promoted translations. The series ended after its fourth season in , reportedly due to high production stress. The school was described in the British House of Commons in as "the pioneer of higher girls' schools in Norway.
The then relatively new progressive girls' school is also featured in the play Love's Comedy by Henrik Ibsen. Skam follows a new main character each season. While airing, a new clip, conversation, or social media post was published in real-time on the NRK website on a daily basis. Each season has a focus on particular topics that range from relationship difficulties, identity, eating disorders, sexual assault, homosexuality, mental health issues, religion, and forbidden love.
At the start of a week, a clip, conversation or social media post is posted on the Skam website. New material is posted on a daily basis, with the content unified and combined into one full episode on Fridays. The following are characters in Skam. This could be the character Magnus or Stakston was playing a different student. Stakston also makes an uncredited appearance in the last episode of season two.
The first clip from season 1 was made available on Tuesday, 22 September , [10] with the combined clips during the week premiering as a full episode on Friday, 25 September The first clip from season 2 was made available on Monday, 29 February , [12] with the combined clips during the week premiering as a full episode on Friday, 4 March The first clip from season 3 was made available on Sunday, 2 October , [13] [14] with the combined clips during the week premiering as a full episode on Friday, 7 October The first clip from season 4 was made available on Monday, 10 April , [15] with the combined clips during the week premiering as a full episode on Friday, 14 April The series finale episode switches character clip-to-clip, focusing on short stories by characters not given their own, full season.
