Like it or not, gay men are considered trendsetters. Well, at least partially. Late last week, Jalopnik published a story by our queer car comrade, Brett Berk , claiming that the LGBT influence in trends extends to automobiles, too. Berk was one of the first to get his hands on a new study from marketing firm Strategic Vision , which implies that when cars are popular with gay men, they tend to become popular with the general public, too.
To make its point, Strategic Vision compares the popularity of certain auto models among LGBT shoppers versus the general population.
And what, exactly, makes a car the target of LGBT desire? The Honda CR-Z? Not so much. Did we fail in our trendsetting mission? Or were those rides being bought by less-influential gays β The B-List, perhaps? As for my partner, he can brag about owning such diverse vehicles as a Toyota Tercel, Dodge Daytona; Dodge Dakota pickup and his current ride, a Mercury Mountaineer aka the badge-engineered Ford Explorer.
Even though he has an SUV, I love my partner even more and am willing to overlook it. Now about his obsession with the WWFβ¦! Skip to content.
Our take?
